Beauty addicts step this way! If you know your niacinamide from your hyaluronic acid and your retinol from your matrixyl but, you don’t want to take out a bank loan in order to feed your habit, then this new range from The Ordinary will be right up your strasse! And, even if I lost you at niacinamide, don’t worry, there’s a regimen guide to accompany this range of extraordinarily well-priced serums that may well change the way you look after your skin forever, even if you’re not obsessed with skincare products!

Who are The Ordinary?

The Ordinary is part of a portfolio of beauty brands by Canadian company Deciem, that include the award winning NIOD, Grow Gorgeous, Hylamide and Hand Chemistry to name but a few. Brandon Truaxe, Deciem’s founder, wanted to produce a range of pioneering, highly effective and well-researched formulations but without the hefty price tag normally associated with high end skincare. Developed by bio-chemists, The Ordinary’s active ingredients are at the highest possible concentration, ensuring a potency that truly delivers results. Whilst it’s aimed at the educated skincare geek who understands the ingredients and, aren’t discouraged by the lack of fancy packaging, pleasant smells or marketing guff, there’s absolutely no reason whatsoever why someone who doesn’t know their active ingredients from their big toe, can’t experience this range too. There is an abundance of information available on their website as to what each product does and how you can incorporate it into your skincare routine – and why wouldn’t you when the most expensive item in their continuously evolving collection of treatment serums is just £12.70! :-0 

Why is it so cheap?

Brandon explains it like this “brands… continue to disguise commodity innovation for ingenuity through creative use of packaging, communication and pricing”; which I take to mean, ‘The Ordinary have produced the same efficacy in their products for a fraction of the price because they have dispensed with the fancy box and expensive marketing campaigns.’ He also keeps the pricing down by keeping margins low – the vitamin C that’s in The Ordinary’s Vitamin C Suspension 23% costs them 15-23 pence, hence the extraordinarily good £4.90 price tag to the consumer. This is a welcome approach in the world of overpriced and overrated skincare products, where some vitamin C serums can cost in excess of £80!


I’ve been using five serums from The Ordinary for the past 3 weeks and here’s what I think…

PRODUCT: Buffet – Yes, as in ‘all your skin can eat for a fiver’ type of buffet – packed full of peptides, amino acids, probiotics and, hyaluronic acid. £12.70 for 30ml glass pipette bottle.

What’s it for? – Designed to target multiple signs of ageing but, those peptides are particularly good at plumping out those wrinkles and firming the skin.

How do I use it and what do I think? – After cleansing and toning, this opaque and non-greasy gel is the first serum that I apply. There’s a faint whiff of rubber about it (in my opinion) but it’s instantly absorbed into the skin and allows any additional products to glide on effortlessly. It definitely has the plumping properties it claims to possess.

PRODUCT: Hyaluronic Acid 2% + B5 – A hydrating serum. £5.90 for 30ml glass pipette bottle.

What’s it for? – Designed to improve skin hydration and stimulate collagen production, HA also acts as an antioxidant and has anti-inflammatory properties. The vitamin B5 enhances surface hydration helping to plump out those fine lines and wrinkles.

How do I use it and what do I think? – I used this colourless, odourless gel serum on top of the Buffet as recommended on The Ordinary regimen guide. To be honest, I’m not sure why one would use this in addition to the Buffet as they both have very similar properties. However, HA can attract up to 1000 times it’s weight in water, which makes it an excellent moisturiser and my skin definitely feels smoother.

PRODUCT: Niacinamide 10% + Zinc 1% – High strength vitamin and mineral blemish formula. £5.00 for 30ml glass pipette bottle.

What’s it for? – Vitamin B3 (niacinamide) can help to reduce the appearance of blemishes and congestion. The zinc component regulates oil production.

How do I use it and what do I think? – Despite my advancing years, I do occasionally get the odd spot or three, so I apply this clear, odourless gel serum morning or night after the Buffet and before the next serum. I wasn’t sure about this at first, as I felt sure it was making my skin look tight and shiny and dare I say it, even break out a little! However, I persevered as I felt my skin was probably purging, and I’m now convinced it’s decongesting my mildly congested pores 🙂

PRODUCT: Advanced Retinoid 2% – A “next-generation” form of retinoid, without the irritation normally associated with retinol formulas. £8.00 for 30ml brown glass pipette bottle.

What’s it for? – Designed to target multiple signs of ageing by increasing cell turnover, refining the skin’s surface and boosting collagen production. This equals fewer wrinkles, smoother skin and more even skin tone.

How do I use it and what do I think? – I use this at night only (it can increase UV sensitivity) and after the Buffet. It’s a light milky emulsion, again with a slight chemical whiff that glides on easily and is quickly absorbed. I think this is a winner winner chicken dinner – it has definitely made my skin smoother and more even in tone and, with no flakiness or irritation. I think it should be a staple in anyone’s anti-ageing arsenal!

PRODUCT: 100% Organic Cold-Pressed Rosehip Seed Oil – A deeply nourishing face oil rich in antioxidants, essential fatty acids and, pro-vitamin A. £9.00 for 30ml brown glass pipette bottle.

What’s it for? – Designed to deeply hydrate and reduce the signs of sun damage, such as age spots and fine lines. It’s also supposed to be good for acne, dermatitis and other dry skin conditions.

How do I use it and what do I think? – I apply this at night after the Buffet and the Retinoid using this facial massage technique. This rosehip seed oil is deeply hydrating and the perfect viscosity for facial massage but won’t leave a greasy stain on your pillow. It compliments the Retinoid perfectly and I’m convinced it’s carrying out some much need reparative work overnight.

It’s worth noting that I am still incorporating some of my other skincare favourites in to this new routine – namely Nuori Cleanser, toner by Pixi Glow Tonic; on top of the last serum I still use the super-priced Super Grape Day Cream from Marks & Spencer and lastly, but by no means least, ALWAYS Ultrasun SPF30 during the day!


I am genuinely really impressed with this range of extraordinarily well-priced treatment serums. I can see that my skin is clearer, smoother, more even toned and, that some of those lines are a little more plumped out than they were before. I think if you’re looking to change up your skincare routine and aren’t deterred by it’s clinical appearance or fragrance free formulations you’d be crazy not to review it for yourselves. Having said that, if your skin is particularly reactive or sensitive, you may want to introduce the range gradually.


All DECIEM products, across all brands including The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, benzalkonium chloride, coal tar dyes, formaldehyde, mercury, oxybenzone.

DECIEM does not test on animals and does not pay others to do so. For this reason, none of their brands are sold in mainland China since such sales require animal testing for registration purposes.

The Ordinary has already has been kicking up a storm with rave reviews from some top beauty industry experts which you can read about here>>> The Telegraph & The Guardian.


The Ordinary’s range of skincare treatments is a work in progress as they continue to develop and produce new serums – I’m on the wait-list for their new vitamin C serum Ascorbyl Tetraisopalmitate Solution 20% in vitamin F which I have high hopes for – it would appear to be super potent but without carrying the ‘sting’ and irritation that other vitamin C serums sometimes do. There’s also a caffeine solution for those puffy, baggy peepers; and organic cold pressed Moroccan Argan Oil; a surface hydration formula and, many more that will address all your skincare needs 🙂


I bought mine online from Victoria Health but parent company Deciem has a presence not only in it’s home country of Canada, but also Australia, Korea the US and of course, the UK.

So, what are you waiting for?!? – there’s nothing ‘ordinary’ about it!



NB: This is not a sponsored post but, just my honest opinion of The Ordinary, which I bought and paid for with Mr Zodle’s money 😉